Apulia
The southern Italian Nonna’s legacy.
The Brief
Apulia is a restaurant situated opposite the famous period Smithfield Market, which was set to be converted into an eatery reminiscent of southern Italy. The clients wanted an accurate portrayal of the Italian region both in atmosphere and food. Once the intention and concept were clear, the studio worked on the naming, logo and collaterals which were inspired by the simplicity, authenticity and warmth of 1940’s.
